Artificial intelligence in the service of Iranian tourism; The new path of tourism advertising

In the poster unveiling ceremony of Iran Iernational Tourism Coe Production Festival 1404, the need to use new techniques, artificial ielligence and digital technologies in tourism advertising was emphasized.

Ardeshir Mohseni Bandapi, Deputy Minister of Tourism of the coury, stated that the coury’s tourism capacities should be iroduced in a timely manner and with the necessary quality in the iernational arena, and added:

Coe production is the key success tool in attracting foreign tourists. In iroducing the cultural, civilizational and historical capacities, we either did not use the new science, or due to the limitations, we could not make the necessary use of the new technology. A scieific look at the capacities shows that more funds should be spe to attract foreign tourists, and the cost in advertising is considered an investme.

Mohseni Bandapi called the use of new, creative techniques, artificial ielligence and digital technologies a very importa issue in advertising and added:

Producing high-quality coe is the key to success in attracting tourists, and anyone who can prese their products better and better will get more customers.

Referring to the preside’s tweet about the global registration of 3 villages of Soheili Qeshm, Shafi Abad Kerman and Kandlous Mazandaran in the list of World Villages of the World Tourism Organization, the Vice Preside of Tourism stated:

This iernational success is a source of pride and honor for the coury, and as the preside also poied out, Iran is the land of art and courage and has embraced the greatness of this nation.

Muslim Shojaei, Director General of Foreign Tourism Marketing and Developme, also expressed his satisfaction with the cooperation of the public and private sectors in holding the coe production festival.

The use of people’s capacities in the production of tourism coe has been neglected, and most of the coe produced in the field of tourism is prepared in a commercial way, and tourism activists, including hoteliers, agencies, etc., produce and offer their tourism coe in this way. We should be able to publish coe produced by people in iernational social networks in cooperation with differe departmes.

Mohsen Haji Saeed, the head of the professional associations of tourism guides in the coury, also attended the eve, poiing to the weakness of producing advertising coe in the field of tourism and added:

The main activity to create transformation in the field of travel is the production of luxury coe, and the image of Iran in the iernational space will change with the realization of this issue.

The Iran Iernational Tourism Coe Production Festival 1404 will be held simultaneously with the tourism week from 10 October 1404 (October 2, 2025) with a specialized meeting in Yazd, and its conclusion will be held simultaneously with the 19th Tehran Iernational Tourism Exhibition on 25 Bahman 1404 (February 14, 2026).